Sunday, May 08, 2005

"Melding strategy and design"

Interesting article in the current Communication Arts, a tony professional magazine for communication professionals, about Stone Yamashita Partners in San Francisco.

(The article, "Designing Change," isn't available online, but you can learn more by going to the magazine's website at commarts.com, or visit the company's site here.)

"...For firms looking to accelerate out of a slump, reinvent themselves, or simply get ahead of the curve, the ability to meld strategy and design to help revolutionize corporate culture is a set of skills worth acquiring."

I thought I was reading our own - BURRIS's - playbook. What the article's author, Marty Neumeier, calls "new conceptual territory" is a description or promise I wish I had written about us: "The possibility of a new type of business in which design and strategy co-mingle to do what neither can do separately - help CEOs do what Peter Drucker has called Job One, finding the future of the organization."

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