"May I supersize that?"

Seth Godin's blog recently featured a brief, and humbling, primal marketing question, one of those big "why's" that make us smack our foreheads. You can find it here.

Here's a taste: "It's no accident that so many Americans are turning to life-threatening surgery to solve life-long weight problems.

"This is precisely the same mindset that leads marketers to buy more SuperBowl ads instead of investing to fix customer service or to intelligently do online marketing."

It's not just about thinking small. It's about thinking smart.