The Inspirator Revealed

We Burrisites have cogitated and studied and mulled over what we do, what we enjoy, and where we believe we make our greatest contributions. We concluded that we are - first and foremost - idea generators. We facilitate creative thinking, specifically the kind of creative thinking that helps overcome marketing problems.

For us it's a process that welcomes, even requires, discipline. Each day, Monday through Thursday, we stop whatever we're doing at 11:30a for what we call our "BrainSurge," 30 minutes of free-form ideating. Today's topic - if we can keep our resident Patriots fan from overbrimming with boastful exuberance - will likely be the merits of our new thinking aid: the Inspirator.

When we need to jump start our thinking, we have found that if we'll just turn on our little "Inspirator," just flip the switch on the simple device from "Off" to "On," the ideas start flowing.

If we're going to call ourselves a "laboratory for marketing inspiration," it's nice to know there's that little bit of extra help when we need it.