"Advertising is a stepping stone"

Rob Bodle sent along an excellent article by Stuart Elliot in the New York Times (you can find it here).

I'm telling you: "Advertising" as we know it is dying. That's not to say traditional media advertising doesn't work. It can. But increasingly it's a pointer, a stepping stone to something else (or more): a web site, downloadable messaging, an introduction or invitation to participate, to play, to get involved.