Sunday, November 13, 2005

Video and demand

The media world is changing.

Duh!

Such a fatuous remark hardly deserves a word, sentence or paragraph as follow-up, but I know no better way to introduce these comments on what's happening in video.

This link to a BusinessWeek blog poses the question that seems most relevant: Will content creators merely distribute their own rather than relying on media distributors (networks, cable)? Increasingly they can.

This morning I watched several movie trailers, listened to an interview by Jim Lehrer with John McCain (from a News Hour last week), viewed several CNBC stories on The Wall Street Journal's site, and watched David Letterman and Steve Martin on a Late Night from Thursday night's show. All on my computer.

Who needs a TV?

2 Comments:

Anonymous Anonymous said...

Mark, I am in total agreement with you on your comment regarding the free, not "no-charge", access that consumers have to both content and marketing messages. My question is what role (if any) does environment play in the acceptance or effectiveness of these messages? Do consumers wish to tune out all commercial messages no longer accepting that they are the price one pays for the content? Or do they enjoy the right message in the right place at the right time?

3:21 PM  
Blogger Mark Burris - BURRIS said...

Rick, among the great challenges the new media world faces are relevance and value. Can advertisers make their messages relevant and/or integral to the content? And where they cannot, are we willing to let them pay the way so that we can access what we're unwilling to pay for?

As the media landscape changes, so, too, do users' access to, relationship with, and acceptance of advertisers' delivery. It was Mark Knopfler who said, "I want my MTV." But he didn't say who was going to pay for it.

2:05 PM  

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