Saturn and the brand experience

I'm reacting to a post on BusinessWeek's "Innovate" blog (click on the title at the top for a link) by Diego Rodriguez: "Saturn's Rust-Proof Brand."

I won't repeat Rodriguez' comments here, except for this: "A good brand, then, is one for which every expression has been consciously designed from the customer's point of view."

This is a primer for building a strong brand in today's marketingscape. Read it, bookmark it, and pass it along.