I marvel at the WWW
Storm Williams sent me an article from WIRED recently that accounted for the dramatic growth of the web. It's exponential, really, and what's further amazing is how diverse it is.
Mine is virtually a web-based society. My data are uploaded, virtually all of my journal thoughts (including my blogs) are there. I have a Yahoo! 360 site I use for family communications (still in its infancy).
The web is critical to marketing too, and not just for research.... For our customers we look first at how their site is working, what it's doing for them, how it interacts with their selling, their marketing communications, their customers and employees. In many cases - most recently for Stanley Furniture's YoungAmerica - we recommend web mini-sites designed to perform specific functions, specific duties in their marketing scheme.
One of the cool things about some companies' use of the web is that it has become an end, a destination for their "traditional advertising." I opened Esquire this morning, and the first ad I saw was a sparse, photo-driven gatefold with the copy "Find the Art in the Everyday.com" (just like that, with the spaces between the words; it wasn't clear that it was a web address). When I pasted the address into my browser ... well, go there yourself and see what I found: LINK
It's a short film set to a tune by an unknown (to me) artist doing an old Tears for Fears song, "Mad World." There's no overt commercial purpose, just the "do-better" theme that there's art everywhere if we'll just look for it.
In our work for a private golf retreat featuring real estate, we're just about to embark on re-building what is currently a beautiful, but unworkable web site. We're approaching the web as the second best destination we can imagine a prospect coming to, after an actual site visit, of course. So the new site must - and it will - reflect and communicate the experience our member and/or real estate prospect will find there. I'm sure we'll employ the use of mini-sites that do specific duty. Stay tuned; I'll keep you posted on our progress.
Mine is virtually a web-based society. My data are uploaded, virtually all of my journal thoughts (including my blogs) are there. I have a Yahoo! 360 site I use for family communications (still in its infancy).
The web is critical to marketing too, and not just for research.... For our customers we look first at how their site is working, what it's doing for them, how it interacts with their selling, their marketing communications, their customers and employees. In many cases - most recently for Stanley Furniture's YoungAmerica - we recommend web mini-sites designed to perform specific functions, specific duties in their marketing scheme.
One of the cool things about some companies' use of the web is that it has become an end, a destination for their "traditional advertising." I opened Esquire this morning, and the first ad I saw was a sparse, photo-driven gatefold with the copy "Find the Art in the Everyday.com" (just like that, with the spaces between the words; it wasn't clear that it was a web address). When I pasted the address into my browser ... well, go there yourself and see what I found: LINK
It's a short film set to a tune by an unknown (to me) artist doing an old Tears for Fears song, "Mad World." There's no overt commercial purpose, just the "do-better" theme that there's art everywhere if we'll just look for it.
In our work for a private golf retreat featuring real estate, we're just about to embark on re-building what is currently a beautiful, but unworkable web site. We're approaching the web as the second best destination we can imagine a prospect coming to, after an actual site visit, of course. So the new site must - and it will - reflect and communicate the experience our member and/or real estate prospect will find there. I'm sure we'll employ the use of mini-sites that do specific duty. Stay tuned; I'll keep you posted on our progress.
posted by Mark Burris - BURRIS at 8/21/2005 12:34:00 PM
1 Comments:
Ah, the reveal. It appears that Banana Republic has now unmasked itself as the benefactor behind this one. Maybe the trend now is for brands to become the modern-day equivalent of the Medici's--bringing art to the masses in their own sense of aesthetic and value.
I don't know about its value in attracting new customers but as a person with an established affinity for the brand, I think it's kind of nice.
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