Airworld

Advertising Age is featuring a daily review of what it's like to travel by air in "Airworld," by Greg Lindsay. (Click on the title of this post for the first installment. You'll need to register with Advertising Age, but it's free.)

The culture of the air (my phrase, not his) is unique to the travel industry (well, maybe healthcare). It's where cost and value, price and benefits have little to do with one another, and information to customers is as rare as uncut diamonds. Lindsay examines air travel from a customer and brand perspective.

Amidst the wreckage, he finds Jet Blue as a brand that stands out largely for its consumer acceptance, even loyalty. I've never flown the airline; Jet Blue doesn't serve any of my regular airports and cities. But I'm reminded of my little hometown, High Point, as we anxiously awaited our first McDonald's around 1960. We couldn't wait.

If you travel - or if you are a student of brands, their successes and failures - check out this series.