Saturday, December 17, 2005

Reading - Catching up

Saturdays are great because for the most part you're able to catch up. It's rare, fortunately, that someone adds to my pile on Saturday, so I'm able to reply, read...do some of the things I don't seem to have (or take) the time to do during the week. Add to "Saturday" that's it's drizzling here, and for all the gloominess and darkness, well, you have a real catch-up day.

No matter how many issues behind I get, I almost always save unread copies of BusinessWeek. The December 12 issue offered up two excellent articles.

The first, "The Easiest Commute of All", is an interesting and detailed study of "remote workers." I think the entire article is available online (at the link above), but one or two parts especially caught my eye.

It appears that some residential developers are creating ideal environments for remote workers. One such is called "Mesa del Sol," and it's just outside Albuquerque. "When ground broke in October, the unspoiled scrub began giving way to what will eventually become one of the largest planned - and technologically tricked out - communities in the nation.... Or so the pitch for this broadband nirvana will go.... They'll feature home offices sequestered from family foot traffic and fully wired for transnational connections. Business centers strewn throughout the community - all within a short walk or electric-cart ride - will offer rent-by-the-hour support and staff plus state-of-the-art meeting rooms and seamless videoconference hookups to China and India. With the Albuquerque airport only six minutes and one stoplight away, a former regular of the big-city airport crush can leave for meetings in other cities after breakfast and still be home for dinner."

A bit more: "The builder is clearly on to something. More and more, the creative class is becoming post-geographic. Location-independent. Office-agnostic."

Lots of buzzwords, but, I think, right on.

The other article I flagged is actually the December 12 issue's cover story, "The MySpace Generation". No long quotes from this one; you need to read the entire thing, especially if you're over 25 years old and have anything to do with marketing or communications. MySpace is an online community populated primarily by 14-25 year-olds (if you haven't seen it, go here). It's not an elegant site, that's for sure. But it's popular, extremely so. MySpace has 40 million members, quadrupling in size since January. And the company was acquired in November by Rupert Murdoch's FOX.

IM is more popular than email with this crowd, but the more interesting thing - to me, at least - is that this demographic juggle communication media so adeptly, managing instant messaging, cell phone calls, email, TV, web viewing - managing all of these with the skill of an air traffic controller.

There's more for me to do today than blog, but, yes, that's part of catching up too. Hope your Saturday is a good one.

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