What do we do about bad advertising?

In an ADWEEK survey, consumers from 18 to 65+ years old with a wide range of household incomes were asked a series of questions about the advertising they see. Two questions - and their answers - struck me as particularly noteworthy, so here they are, without comment from me (and none needed):

Do you believe most advertising is _____?
- Dishonest (They'll say anything to sell a product) - 34%
- Unrealistic (Sure, I dance around while doing the dishes) - 30%
- Who cares? (Business is business) - 24%
- Honest (A product must do what marketers say it will do) - 10%

If you don't like an ad from a particular marketer, would you ever ______?
- Boycott the company - 27%
- Bad-mouth the brand to your friends and family - 24%
- Contact the company to complain - 21%
- Begrudgingly continue to buy the brand - 7%
- Do nothing - 45%